BODi
Brand Strategy Social Website Packaging
Beachbody, a giant in the at-home fitness category, sought to expand its offerings to its loyal customer base and better connect with today’s whole-body wellness consumers. The company rebranded as BODi and added a Mindset pillar to its already strong Nutrition and Fitness programs.
To reinforce its renewed focus on celebrating progress over perfection, we worked with BODi to develop a flexible design system capable of supporting the unique programs within each pillar. With Joy and Vitality at the core, we refreshed all visual and verbal brand expressions to feel uplifting, encouraging, authentic, and full of movement.
Team
Creative Direction (BODi): Carrie Crow, Richard Tassone
Creative Direction: Jong Woo Si, Dakyung Lee, Catherine Wyatt
Lead Design: Catherine Wyatt
Design: Sarah Zoon-Dempe, Tyler Moses, Aage Vetter, Danie Suk, Katie Medina, Steve Snygin
Copywriting: BODi in-house team, Ryan Cheung, Sarah Lawrence
Creative Direction: Jong Woo Si, Dakyung Lee, Catherine Wyatt
Lead Design: Catherine Wyatt
Design: Sarah Zoon-Dempe, Tyler Moses, Aage Vetter, Danie Suk, Katie Medina, Steve Snygin
Copywriting: BODi in-house team, Ryan Cheung, Sarah Lawrence
