HELLOFRESH
With love and dedication, HelloFresh went from a small, home-grown project to a meal kit service spanning 18 countries and over 1 billion meals—the biggest in the world.
Email Design  Paid Social Media Ads
In partnership with agency clients, I played a key role in engagement and growth for HelloFresh brands including Factor, Green Chef and EveryPlate, boosting brand awareness and conversion rates with high performing campaigns. I acted both as a production designer, applying concepts and branding established by the HelloFresh creative team, and a key designer, creating original designs in response to creative briefs. 
CREDITS
Creative Direction: HelloFresh Creative Team, Catherine Wyatt, Dakyung Lee
Design: Sarah Zoon-Dempe, Katie Medina, Danie Suk, Steve Snygin
Copywriting: HelloFresh Creative Team
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