Lime
Illustration Social Web
As the world of transportation shifts toward electric mobility, Lime has become a global household name—committed to building a future where transportation is shared, affordable, and carbon-free. We collaborated closely with Lime’s internal creative team to develop a modular illustration style and scalable system that expresses Lime’s personality while strengthening the brand’s overall identity.
We developed a modular illustration system built on clarity, adaptability, and brand personality. The style emphasized Lime’s core values of accessibility and environmental consciousness, with a strong sense of place and human warmth, ensuring Lime’s message remained impactful in urban environments around the world.
Team
Creative Direction: Jong Woo Si, Cat Wyatt
Lead Design: Aage Vetter
Design: Sarah Zoon-Dempe
Animation: Steve Snygin
Creative Direction: Jong Woo Si, Cat Wyatt
Lead Design: Aage Vetter
Design: Sarah Zoon-Dempe
Animation: Steve Snygin
