Good Design is for Everyone
Editorial Branding Book Design
This book serves as a tribute to the remarkable journey of PepsiCo Design, a global in-house creative powerhouse, and its commitment to design excellence across one of the world’s most recognized food and beverage portfolios. Published by Rizzoli, the book became the #1 Best Seller in Amazon’s “Branding & Logo Design” category and the #1 New Release in the “Industrial Design” category shortly after its release.
I joined JD&Co. Design in collaborating closely with this iconic brand to craft the official ten-year anniversary publication. This book serves as a tribute to the remarkable journey of a global in-house creative and innovative powerhouse, showcasing its unwavering commitment to infusing cutting-edge design into its renowned array of food and beverage brands.
Team
Creative Direction: Mauro Porcini, Richard Bates, Jong Woo Si, Tom O'Quinn
Project Management: Da Kyung Lee, Cliff Horowitz
Lead Design: Jong Woo Si
Design: Sarah Zoon-Dempe, Aage Vetter, Steve Snygin
Creative Direction: Mauro Porcini, Richard Bates, Jong Woo Si, Tom O'Quinn
Project Management: Da Kyung Lee, Cliff Horowitz
Lead Design: Jong Woo Si
Design: Sarah Zoon-Dempe, Aage Vetter, Steve Snygin
